How Creative Automation Supports Digital Marketing

Brands today have widely differing business challenges as well as different audiences to reach.

However, marketing departments across sectors all want to free up their creative talent to work on better solving their challenges. Yet, the content output required for a company to position itself as a market and thought leader is usually too high for creatives to keep up with.

This begs the question of implementing a creative automation tool – why not leave the repetitive aspects of content creation and production to automation software, enabling your team members to focus on bigger, “smarter” tasks? In this post, learn more about creative automation and how it can help save you time and money.

 

What is creative automation?

Creative automation involves the use of technology to automate certain aspects of the creative process. Automation of this kind can not only create and position creatives on a large scale, but it can also harness the power of data to keep recapitulating system improvements.

As such, creative automation can improve internal collaboration by simplifying end-to-end workflows – from design to approvals.

Creative automation has enabled brands to successfully close the ‘content gap’ by helping them produce the content they need to be successful, and in effect, positively impacting a brand’s bottom line. In addition, automation leaves room for the talent to ensure that the human connection between a brand and its customers stays intact.

 

5 ways creative automation boosts your bottom line

 

Producing multiple versions of creative assets

Profitable marketing teams are well aware that personalisation is the key to success. However, this means that creatives are tasked with producing and launching content at high speeds, without compromising on quality and value. In some cases, finite talent and budget resources mean that brands cannot achieve their content goals.

With creative automation, brands can leverage technology to automate certain aspects of building creative assets. This leads to faster turnaround times and heightened efficiency, directly influencing revenue.

 

Increased creative volume

One of the biggest benefits of creative automation is the ability to increase the quantity of content output without increasing your resources.

Due to the pandemic, people are spending more time online than ever before. To successfully grab the attention of consumers, it is paramount to make use of as many channels as possible to win exclusive interest. Additionally, creative teams need to certify that their messaging is interesting, striking, and unique. This can be highly labor-intensive work that devours significant time in its execution. The opportunity cost, coupled with the requirement of resources makes this a consistent problem for marketing teams.

With the help of creative automation, marketing teams can launch creative content much faster. By adding creative automation to your workflows, you can achieve speed and scale that are not possible with manual exertion.

 

Creative content localisation

Expanding your brand’s reach is a considerable task. However, with the localisation of creatives launching and creating brand awareness, venturing into new markets has never been easier.

With creative automation, core teams can deploy ‘master’ content templates which can then be reused by regional teams.

This means that you can tweak your brand-compliant templates for appealing to local target demographics; broadening your reach and relevancy.

 

Centralisation of brand and digital assets

With creative automation, brands can rest assured knowing their creative assets are coming from one single source of truth. Teams have the added benefit of storing, organising, and distributing their assets from one, secure location. This not only enables brands to stay consistent across all of their platforms but also allows them to monitor content usage with user-based permissions.

Creative automation also ensures ease of accessibility, as there’s a central repository for all of your media files.

Apart from this, automation tools can also give you real-time insights into the usage of individual assets for various campaigns. These data-backed insights are invaluable to any business, as it assists you in determining what works in your campaigns and what doesn’t.

 

Minimising manual error

While building creatives on a large scale, companies need to ensure that they are eliminating any possibility of error. If your team members are stretched too thin in their content creation efforts, the chances of erroneous work substantially increase.

With automation software, the risk of manual error is eliminated. Not only does it remove errors from manual creation, but it also significantly lessens the likelihood of error from handling numerous assets and campaigns which would otherwise be done manually.

 

Conclusion

There is no uncertainty that creative automation is exceedingly beneficial for reducing production costs and saving company resources.

With the changing expectations of digital marketing, it is almost impossible for brands to compete with businesses that embrace technology to automate monotonous work. Conversely, companies that are prepared to welcome automation will ensure that their creative needs are satisfied to keep up with consumer demands.