What is Agile Digital Transformation?

Agile digital transformation is founded on proof that successful digital transformations take place through continuous innovation. When companies radically change their business models and capabilities in measured steps over time, they are empowered to launch, learn and re-launch digital initiatives – rapidly responding to market changes and customer needs.

What is the Agile Method?

Agile refers to project management for software development which is used for methodologies like Scrum or other framework types. In sum, Agile is a set of principles, documented in the Agile manifesto, that are applied to software creation. These principles have also spread into other functions and other aspects of modern businesses.

An Agile transformation plans to deliver functions across the entire organisation to adopt the ideal blend of lean principles by cultivating engagement and collaboration.


Agile Transformation in your organisation

If applied correctly, Agile project management will provide immense value to end-users. Implementation of Agile methodology with an emphasis on Agile values/principles will provide the desired outcome of heightened engagement and collaboration, and can result in greater satisfaction for customers as well as other stakeholders. Other benefits of Agile include:


  • Increased communication between testing and development teams
  • Heightened protection against error
  • Risk reduction and cost control
  • Shorter time to market and product delivery flexibility
  • Ability to pivot without disrupting the development process
  • Total transparency


Key characteristics of Agile Marketing

Although every marketing implementation will look slightly different, they will share some important characteristics. For a truly Agile system, make sure you and your team are hitting these points:


A shift in mindset

Marketers on an Agile team should view their work differently. They exhibit respect, collaboration, focus on delivering value, the ability to adapt and take pride in ownership.



An Agile environment doesn’t work well with long-term, rigid plans. Instead, businesses should conduct a lot of small experiments frequently. The team then applies the results of those experiments to their next round of work.


Adherence to the Agile manifesto

The values and principles stated in the Agile manifesto should be the final authority for most judgements on an Agile marketing team.


Supportive leadership

People who are in leadership roles should serve their team. Agile leaders are focused on helping the team succeed, not on reaching sales figures at any cost.


Teamwork and cooperation

Individuals on an Agile team also act differently – they’re always looking for ways to join forces to do better work.


Data-driven marketing

Agile teams are truly driven by their data. Agile teams rely on data to test the success of their ongoing experiments and to drive better results. They make sure all of their work can be measured, and they rely on empirical evidence to make decisions.

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