The most important benefits of marketing automation are improved customer experience (45.9%), improved quality of leads (37.7%) and an increased number of leads (34.9%)

Inbound marketing is the primary marketing approach for 74% of marketers worldwide

79% of top-performing businesses have used marketing automation for at least two years.

Artificial intelligence has come into the mainstream because it allows us to make sense of an increasingly large amount of data in real time. Indeed, worldwide data will grow 61% to 175 zettabytes by 2025.

Nurtured leads produce a 20% increase in sales opportunities and businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.

To reach your target audience effectively with clearly defined buyer persona. To measure performance in the business realm knowing your audience