We help B2B tech companies turn fragmented tools, data, and teams into a connected system that makes growth visible — through four defined projects, not retainers.
Fixed price · 2–3 weeks · Decision-ready roadmap.
Most B2B tech companies don’t lack tools or effort. They have a CRM, an analytics stack, a marketing platform, a website, and a sales process — all working in parallel, none working together.
Each project succeeds on its own. Together, they fail to form a system.
What looks like a performance problem is almost always a visibility problem. You can’t improve what you can’t see — and you can’t see what isn’t connected.
Your website, CRM, analytics and marketing stack operate in isolation — no shared data, no unified view.
Leads arrive but you can't reliably trace which efforts drove them. Budget decisions are made on guesswork.
Every team works from a different source of truth. Reports conflict. Decisions slow down.
Without a connected data layer, leadership makes strategic calls without the evidence to back them.
Every campaign and every quarter starts from scratch. Without a system, work doesn’t build on itself — you pay the setup cost every time.
The system lives in people’s heads — tribal know-how, undocumented workflows, silent integrations. When someone leaves, the architecture leaves with them.
Over years of working across B2B tech companies — different industries, different stacks, different growth stages — the same pattern kept appearing.
It showed up as an SEO problem in one company, a budget problem in another, a storefront problem in a third. The labels were different. The underlying issue was always the same.
The four situations below are where we see it most often. Each one looks like its own kind of problem. None of them actually are.
The fix is never in the channel. It's in the system the channel sits inside.
Gustavo De Felice, Founder — Websfarm
Every engagement follows the same structure: diagnose, design, build, govern. Each is a standalone product with a clear deliverable and a defined endpoint. You can stop after any of them — or run the full journey.
Diagnostic 01 / 04
System-level analysis of your current digital operation. Delivered as a decision-ready roadmap, not a report.
Fixed price · 2–3 weeks · Standalone
Architecture for your connected system. Defines what to build, in what order, with what trade-offs.
Custom quote · 3–4 weeks · Builds on Diagnostic
We build the system defined in the Blueprint. Integrations, CRM, tracking, automation — handed over to your team.
Custom quote · 6–12 weeks · Builds on Blueprint
Monthly working rhythm with your leadership. Keeps decisions sharp as the business evolves. Not maintenance.
Monthly retainer · Starts after Implementation
A sample of outcomes from B2B tech companies across Europe.
Marketing and CRM were generating data but no one could agree on what it meant.
A single connected view of pipeline and marketing performance — decisions moved from monthly debates to weekly clarity.
We finally understood which activities were actually driving revenue.
Attribution was broken — budget was allocated based on assumptions, not evidence.
Clear channel attribution across paid, organic, and referral — budget reallocated within 6 weeks of the Diagnostic.
The roadmap gave us something we could act on immediately.
Five platforms, none of them talking to each other. Every report told a different story.
A unified data layer connecting their website, CRM, and logistics platform — one source of truth for the whole team.
We stopped arguing about the numbers and started making decisions.
Growth was happening but the team couldn't explain what was driving it — or how to repeat it.
A connected system with defined KPIs, automated reporting, and a governance rhythm that kept leadership aligned.
For the first time, we could see the whole picture.
Marketing was generating leads that sales couldn't convert — and no one knew why.
A clear map of where the funnel was breaking, with a prioritised fix plan delivered in 3 weeks.
We went from blaming each other to fixing the system.
Every new initiative added complexity instead of clarity. The team was busy but growth had stalled.
A connected digital ecosystem built from the Blueprint — measurable revenue impact within the first quarter of Governance.
We rebuilt how we think about digital, not just how we execute it.
The Digital Growth Diagnostic is how every engagement begins. Fixed price. Two to three weeks. A decision-ready roadmap you can use with us, with your team, or with anyone else.
We respond within 24 hours to discuss fit and scope.