10 HubSpot Updates at Inbound 2020Vanda Williams
HubSpot has recently launched its new features at INBOUND 2020 in order to help businesses flourish in light of the COVID-19 pandemic. What HubSpot is telling businesses through their update is that companies need to change in order to adapt to this ‘new normal’. Businesses that don’t adopt a forward-facing approach to the new normal will be the ones who suffer the most. Business leaders can no longer look back to the way things were and expect that customer behaviours have stayed the same, instead, they have to question how customer and business behaviours have changed since COVID, to understand how to thrive in a post-COVID world. So, we’re with Hubspot on this one. We’re all about change, and we’re starting with the Hubspot updates.
Update 1. Sales Hub Enterprise
According to HubSpot’s research, 76% of business leaders believe their team is leveraging only a small portion of their CRM’s capabilities, and 50% of them say that CRM is difficult to use. HubSpot aims to change this with its new enterprise-level CRM. The Sales Hub Enterprise aids sales teams by enabling them to capitalise on AI to boost sales and offers more simplified tools for reporting.
Update 2. Custom Objects
HubSpot has introduced Custom Objects which are now available in enterprise tiers across Hubs, arming sales with everything they need to design the business on HubSpot. Custom Objects, integrated with previous enhancements, create a strong action base for sales teams.
Update 3. AI Power Acceleration
HubSpot recognises the power of time management by saving sales representatives almost 2hrs per week with AI Power Acceleration. For instance, one enhancement includes a feature that automatically scans a prospect’s email signature and extracts vital information such as their name, job title, company, and more, which is then entered into the CRM to build a more complete prospect profile.
Update 4: Sales Engagement Tools
Sequences now make creating a series of emails and follow-up activities easier than ever, in addition to previous enhancements like bulk enrollment, sender score, and tighter integration with LinkedIn Sales Navigator. Also, the new Today view within Tasks gives users a personalised command centre to monitor their actions and stay on top of their work.
Update 5: CPQ & Accounting Extension
Now users can customise their odds and select the ideal template for their offers. In addition, HubSpot’s new integrations (i.e. NetSuite, QuickBooks Online, etc.) to allow you to utilise your preferred accounting software directly within HubSpot. This allows sales teams to remove any friction from the closing process, permitting more sales to take place while establishing better customer relations.
Update 6: Sales Analytics Tools
New sales analytics tools give your organisation an extensive view of the overall health of your sales pipelines to be able to improve results over time. When users have access to tools like HubSpot’s new Deal Funnel Report, that help them understand their sales funnel, they will know how to better guide prospects into it, and how to keep customers re-entering it.
Update 7: Marketing Contacts
HubSpot’s update now makes it possible to save up to 1 million CRM contacts in a non-marketing list. Your list of off-target contacts can live in Hubspot at no additional cost.
Update 8: Account Based Marketing
This function allows sales and marketing to select an ideal customer profile – enabling them to identify key prospects in the pipeline and monitor the efficacy of the team’s actions in the ABM dashboard.
Update 9: Revenue Attribution Reporting
This report considers the complete customer journey, demonstrating the impact of various marketing actions at each touchpoint. This way teams can understand which channels are producing the best results.
Update 10: Advanced Automation Engine
Because users can now create multi-path campaigns, marketers can easily copy them and then reactivate them when needed. Users can also now trigger Slack notifications and update the CRM when a lead is created or has changed status, due to new features in the contact workflow and workflow builder.