Why Your eCommerce Platform Needs HubSpot
Every single time a customer interacts with your brand (or e-business), you’re gaining valuable data and information. Customer behaviours such as checking out your blog post, to making a purchase, can be monitored and collected to help you understand exactly what customers are looking for from your company.
Connecting your eCommerce platform to HubSpot will help you attract more visitors, generate more eCommerce leads, and simplify operations by running everything on a single platform; to ensure a smooth and satisfactory eCommerce experience.
Why Integrate HubSpot with Your eCommerce Store?
When you connect HubSpot to your eCommerce software, you’re able to make sense out of all your data and sell to your customers better with the help of HubSpot’s marketing tools. You can even control your messaging to deliver to the right person at precisely the right time.
Connecting your eCommerce platform to HubSpot will give you all the tools you need to attract, convert and delight customers. You can connect your platforms to:
- sync data
- understand customer buying patterns
- improve eCommerce customer experience
- automate marketing campaigns
- track and report on revenue streams
Using an eCommerce platform like Shopify can give your customers a seamless shopping experience. Taking advantage of Shopify to host product pages, checkout flows, and order histories can streamline your process and grow your online store.
Shopify connects directly with HubSpot. You can sync your data across platforms by checking out the Shopify integration in the HubSpot App Marketplace.
The easiest way to connect WooCommerce to HubSpot is through the HubSpot for WooCommerce extension. HubSpot offers software for marketing, sales, and customer service, with a free centralised CRM.
With the HubSpot for WooCommerce extension, you can better manage customers and their orders by tracking customers in HubSpot’s CRM, segmenting contacts, automating marketing follow-ups and measuring your store’s growth with advanced analytics.
Segment Your Customers
When you connect your eCommerce platform to HubSpot, you can quickly segment your lists to communicate with each of your audiences differently. You can build segmented lists in HubSpot that group certain customers, leads, abandoned carts, and more. This allows you to market to your customers in a bespoke way that pulls from their personal history: of products they’ve purchased, what they’ve looked at on your site, and other data.
Improve eCommerce Experience
To maintain a strong customer base, you’ll need to invest in and perfect your eCommerce customer experience. Why? Sources show that superior customer experience brings in 5.7 times more revenue than competitors that lack customer experience. HubSpot’s contact management system displays timelines for all of your contact’s activities, orders, and transactions. This information, coupled with instant access to their abandoned shopping cart information, orders, activity, email interactions, etc. gives you all the data you need to transform and personalise the customer experience to boost sales.
Your HubSpot integration also grants you the ability to create and automate beautiful, responsive email campaigns. HubSpot’s drag and drop email builder allows you to personalise emails based on your customers’ previous purchases. Emails sent are all tracked and logged into the HubSpot CRM, with engagement measurement tools like tracking for email opens and clicks. The personalised marketing campaigns you create can range from cart abandonment emails to re-engagement workflows and can be the deciding factor between a lost customer and a devoted one.
With HubSpot’s eCommerce marketing dashboard, not only can you can track which revenue streams are successful and which need improvement, but you can also understand which particular marketing and sales efforts are paying off. Their built-in analytics give you the data to decipher how your store is performing, and how you can better optimise your customer experience to drive sales.