5 Ways to Boost Lead Conversions With Instagram
Instagram is all the rage when it comes to social media platforms today. In fact, as of 2019, 69% of social media marketers said they’d increase their use of Instagram in the future. There are so many things to do and see on Instagram, which is what makes the app so great, but it also makes it more difficult to make your brand stand out and get noticed.
Brands are competing over visibility on Instagram because they are all trying to accomplish similar goals, including lead conversions. This is because companies tend to use Instagram and Facebook much more heavily for the promotion of media assets (90%-100%), while only around one-third of their posts through Twitter and LinkedIn contain media assets.
Because Instagram is known for these quality images and media assets, as well as the fame that comes with amassing a large number of followers; it often leads to influencers, ad campaigns, and quality content that anyone can see and promote.
By implementing these tips, you will see their importance in increasing your conversion rates from your Instagram ads. There’s a reason why Instagram is the social channel with the second-highest ROI among marketers. When you invest not only your capital but also your time and with it, precision to brand detail, you will reap the rewards of an increase in conversions. Your success ultimately relies on your story and how well you tell that story visually, over time.
Below, we’ll explore some important tips for making your Instagram ads work for you:
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1. Always use high-quality images
Your image quality, colour and type will all play a determining role in establishing your brand identity and visual story over Instagram. Your posts should always reflect your brand, even if they vary in mood or language.
For example, Tiffany & Co. is a great example of a brand with a cohesive visual story on Instagram. Their brand cohesion and identity is maintained by their sporadic use of ‘Tiffany Blue’, mixed with consistent, high-quality images that showcase their jewellery in matching feel, style and tone. The result is a grid that instantly identifies as Tiffany but that moves the audience deeper into their world through modern visuals and storytelling. Their approach to content has enabled them to generate 11 times more interactions than the typical watch and jewellery brand.
2. Showcase your products
To build trust with customers shopping over the internet, your brand needs to communicate that your product/service is worth buying. To do so with Instagram, you should invest in shooting professional videos, gifs, and pictures of the product that either display the product in action or make it stand out aesthetically. This will not only build up your media library but also clear up any misinterpretations people might have had about the product.
3. Retargeting ads
The versatility of Instagram ads allows you to target specific groups of individuals that follow you to ensure that the individuals most likely to purchase from you are getting your content right in front of them. Brands should make use of Instagram’s retargeting ad campaigns that focus on individuals who visited your site during a previous campaign but did not buy anything. This way, those same individuals could be enticed into visiting again and making a purchase. Retargeting ads also allow you to see who responds to what content, giving you a better picture of what’s working and what isn’t.
4. Encourage user-generated content
When your customers create content for you, they’re automatically telling curious prospects that they like the product and are willing to endorse it, basically giving you free exposure and a free product review. When your brand reposts the user-generated images or content, it will propel and inspire more customers/followers to create their own version showcasing your product. When reposting, your brand should also ensure that it gives your loyal customer credit for their content. A great example of a brand benefiting from user-generated content is Toms.
5. Connect with influencers in your niche
Sometimes, it can be very tricky to reach an influencer, given their rock-star status on Instagram and how specific they can be regarding what brands they work with. However, influencers come in many forms. You can still find influencers with a solid following in your niche, reaching a large number of people, who are more likely to respond to you especially if your product aligns with their brand and is of high quality. By engaging with people in your digital community, you will begin to forge connections and establish a name for yourself within that arena, qualifying more influencers to flock to you.
When you do get an influencer to work with your brand, continue to establish and promote trust with your followers by encouraging the influencer to make an honest review of your product. No one will trust your brand, review, or product if it looks as though the influencer has been paid off regardless of the product value. When an influencer is honest, it makes your brand look better even if the product needs improvement, because your brand can be trusted. Ideally, your brand would then listen to the reviews to try and improve upon the product, showing your customers that you are listening and responding to their needs.
Conclusion
By implementing these tips, you will see their importance in increasing your conversion rates from your Instagram ads. There’s a reason why Instagram is the social channel with the second-highest ROI among marketers. When you invest not only your capital but also your time and with it, precision to brand detail, you will reap the rewards of an increase in conversions. Your success ultimately relies on your story and how well you tell that story visually, over time.
