10 Ways to Regain Website TrafficVanda Williams
Build up traffic to boost ROI and generate more leads
Many factors can influence your website traffic data. In fact, all websites will have a certain amount of fluctuation in traffic levels. Of course, that’s normal and should be expected. But what happens when you notice a significant drop in traffic? If your response is to immediately undo all of your recent site changes in a panic, don’t.
Instead, look at the variables that could be at play. For example, if you’re looking at your website traffic analytics for the day, keep in mind that today’s traffic hasn’t all come in yet. Or, you could be experiencing technical problems – your traffic will certainly drop if your site is down. It’s also important to check if there’s a holiday, or some news-worthy event taking place that will surely impact your traffic, before ascribing the problem to internal operations.
However, if your drop in traffic is not in fact, technically or externally oriented, then you should follow these straightforward steps to increase the traffic to your website, improve ROI, and generate more leads.
1. Create expert-level content
Once you know your brand’s buyer persona, you can proceed to create content that will attract that persona to visit your website. In the same way, the inbound marketing experience is all about generating high-quality, knowledgeable content that will genuinely help your customers use your product/service better. In fact, one of the best ways to create content is by blogging consistently.
2. Ensure quality backlinks
Where you rank in SERP determines how many people will visit your site. To gain credibility in your industry, you’ll need reputable websites to backlink to your site. Indeed, if websites with more credibility link to your site, that gives you more credibility in your field and therefore, more site traffic.
3. Analyse your website
You can’t drive traffic to your site without knowing who your audience is. In that sense, utilising tools like Crazy Egg can help you determine where you’re losing visitors on your site. With heatmap technology, you can create the right content to drive the right traffic to your website.
4. On-page SEO
On-page SEO elements include the page title, header, meta description, image alt-text, and the URL (and more). Focusing on your on-page SEO can help your website rank higher in search engines and bring in more traffic. As mentioned above, you want to show up in search engines to organically drive more traffic to your site.
5. Repurpose content
Your content can be repurposed in different formats, styles or mediums to keep audiences attracted and engaged. Specifically, take a well-performing blog post and repurpose it into a how-to video. Or, take an informational video and transform it into a downloadable e-book. There are many ways you can repurpose your content to keep it fresh, engaging and fun. To summarise, using content that has already performed well will continue to perform well once repurposed and drive more traffic to your site.
6. Create internal links
In order to have visitors stick around on your site, you should think about creating internal links that link to different pages on your site. The goal is to have visitors continue to other pages on your site and become more invested in your brand and your messaging. Internal links, therefore, prove the importance of pillar/cluster pages because they link back and forth, boosting your credibility on search engines and increasing conversion rates.
7. Examine UX
Changing the experience on your website can instantly impact your readership. Namely, when you re-design your website it can take visitors a long time to navigate your new site and adjust to the changes. However, if you keep the user experience top of mind, then your re-designed site will rebound. If not, then you may need to reevaluate the changes and whether they’ve made it less simple and obvious to manoeuvre your site. One of the biggest UX concerns to consider is site loading time. As maintained by Google, the longer it takes a site to load, the less time visitors will spend there. Not only does having a faster site improve UX, but it also reduces operating costs.
8. Optimise CTR
You need to ensure people are clicking through to your posts, after all the work you’ve put in to rank on search engines and create useful content. Your click-through rate (CTR) will measure who clicked on your post and read it against the number of people who viewed the link to your post in total. Your titles and meta descriptions will need to be short, catchy, and compelling enough to draw visitors in and keep them there.
9. Improve technical SEO
This involves the backend of your website and how your pages are set up technically. In order to improve website traffic, you’ll need to consider site elements like page speed, crawling, indexing, and more. To start, you should make sure that you:
- Only have one H1 on each page
- Have your highest value pages linked to from the main navigation
- Add alt attributes to all of your images
- Create clean URLs without dynamic characters
- Ensure page load times are kept to a minimum
10. Perform A/B tests
This split test will help you determine which version of a campaign performs best. This kind of information can give you specific information about your audience and how to create compelling content and offers tailored to them, to drive more traffic to your site. Creating a successful campaign or website largely depends on how many tests you run to ensure customer satisfaction, and incorporating that feedback into your marketing and brand strategy.